Careers
Brand Marketing Manager
Brand Marketing Manager | Founde
Are you our next brand storyteller and strategist? Let’s talk!!
Location: ‘s-Hertogenbosch | Hybrid
Team: Marketing
About the role
We’re looking for a Brand Marketing Manager to join our Marketing team. In this role, you are responsible for building and activating strong Lifestyle and Entertainment brands from our portfolio, ensuring each brand has a clear positioning, compelling story and high-quality assets.
As Brand Marketing Manager, you will work closely with insights, creative, procurement, entertainment and commercial teams, as well as with external brand partners and agencies. You play a key role in launching brands internally, equipping sales and client marketing teams with the right stories, assets and tools to create strong commercial propositions in our key markets.
Key responsibilities
- Brand strategy & positioning: Develop clear brand strategies, positioning and brand stories based on consumer and business insights, with clear jobs-to-be-done and priorities.
- Portfolio & brand growth: Drive awareness, engagement and long-term brand growth for selected Lifestyle brands within our portfolio.
- Campaign & activation development: Lead innovation, renovation, communication and activation initiatives across multiple brands and markets.
- Asset creation & management: Develop central brand assets to be used globally, including brand stories, photography, video content, campaign toolkits, sales kits, microsites and digital content.
- Internal brand launches: Lead structured brand launches within the organisation, ensuring sales, client marketing and commercial teams are fully equipped with strong brand narratives and assets.
- Cross-functional collaboration: Work closely with procurement and portfolio teams to prioritise brands based on commercial potential and contribute input on portfolio gaps and opportunities.
- Agency & brand partnerships: Build and maintain strong relationships with brand owners and external agencies.
- Future-focused brand building: Contribute to long-term brand building strategies, including investing in and developing brands in selected markets.
What you bring
Required
- 8+ years of experience in a creative marketing or brand marketing role
- Strong conceptual and strategic thinking skills
- Solid project management capabilities with strong attention to detail
- Proven ability to understand target audiences and translate insights into strong brand concepts
- Proficient in using AI tools (e.g. ChatGPT, Midjourney, Gemini, Copilot) to accelerate content creation
- Strong affinity with design and the ability to assess brand and asset quality
- Collaborative mindset and team-player mentality
- Full professional proficiency in English
Preferred
- Background in FMCG, consumer goods, licensing or agency environments
- Experience building and launching brands across multiple product categories
- Ability and ambition to grow into a role with people-leadership responsibilities
What we offer
- A role in shaping the narrative of the market leader in tactical loyalty
- A dynamic, international and entrepreneurial environment where bold ideas are valued
- Career growth opportunities and a culture of collaboration, feedback, innovation and impact
- A beautiful office space in the heart of ‘s-Hertogenbosch
- Access to L’s state-of-the-art gym
- Flexible working-from-home arrangements
- A generous pension plan contribution
About L - founders of loyalty
L is the global leader in tactical loyalty campaigns for grocery retailers. With over 30 years’ experience across 35 markets and five continents, L partners with more than 100 leading grocery retailers to create rewarding Lifestyle and Entertainment campaigns, engaging over 60m customers worldwide.
At the core of our approach is Total Store Impact – a data-driven business model designed to help retailers boost sales productivity and improve profit margins in the short term, while strengthening brand equity and driving long-term business growth.
What it means to be a Founder
What makes L unique is our ‘Founder’s Mindset’. This means that everyone thinks and acts like the company is their very own. As a Founder, you’re empowered to challenge the status quo, act without fear of failure, and adopt new ways of working to transform our business. Every day brings new challenges – and you’ll have the freedom and responsibility to shape your own path.
Sound like you?
We’d love to hear your story. Apply now.
L is the global leader in tactical loyalty campaigns for grocery retailers. With over 30 years’ experience across 35 markets and five continents, L partners with more than 100 leading grocery retailers to create rewarding Lifestyle and Entertainment campaigns, engaging over 60m customers worldwide.
At the core of our approach is Total Store Impact – a data-driven business model designed to help retailers boost sales productivity and improve profit margins in the short term, while strengthening brand equity and driving long-term business growth.
What it means to be a Founder
What makes L unique is our ‘Founder’s Mindset’. This means that everyone thinks and acts like the company is their very own. As a Founder, you’re empowered to challenge the status quo, act without fear of failure, and adopt new ways of working to transform our business. Every day brings new challenges – and you’ll have the freedom and responsibility to shape your own path.
Sound like you?
We’d love to hear your story. Apply now.