Meet Us at the Consumer Goods Forum Global Summit 2026
23–26 June
Austria Center Vienna

From 23 to 26 June, L - founders of loyalty will be at the Consumer Goods Forum (CGF) Global Summit in Vienna, alongside business leaders shaping the future of retail.
On site, our loyalty experts will demonstrate how retailers running Tactical Loyalty campaigns consistently outperform the market by 15% – powering smarter operations with data and AI, driving stronger in-store engagement, and delivering sustainable sales growth.
Visit our booth, hear directly from retail and CPG leaders on stage or collect insights from our latest research with The Advantage Group.
Visit our Booth
Attending CGF? Visit us in the I-zone. Stop by for a coffee and a conversation on what’s next for retail and how Total Store Impact can drive sustainable retail growth.
What to expect
Talks with our commercial and leadership teams
Innovations in digital engagement and Entertainment
Access to our latest Retail Media insights
Freshly brewed coffee from award-winning baristas
Exclusive giveaways and surprise performances
Was retail media’s easy growth just the first act?
on The Evolving Consumer Stage
Join L - founders of loyalty, Loblaw, Mars and The Advantage Group for a candid conversation on the reality of Retail Media today. Together, we’ll unpack the four pillars holding Retail Media back from real growth. Where is it delivering value? Where is it falling short, and what needs to change to deliver sustainable impact for brands and retailers.
Wednesday, 24 June
15:10 - 15:40 CET
The Multi-Billion Bottleneck: 4 pillars standing between Retail Media and its next chapter
Danni Pierce
CPO & President of Joe Fresh & Non Food, Loblaws
Niel Reynolds
Global Chief Customer Officer, Mars
Peter Harris
CEO, Advantage Group International
Bhavin Bhuptani
Head of Consumer Insights, L - founders of loyalty
Collect our exclusive insights on Retail Media
Developed with The Advantage Group and based on input from 35 retail and CPG leaders across 9 countries, our research reveals the gap between expectations and reality in Retail Media today. It identifies the structural barriers limiting investment and impact, and outlines what needs to change to unlock the next chapter of growth.
This research covers
- The reality of Retail Media today
- The four pillars limiting its growth
- Where retailers and brands are leaving value on the table
- What needs to change to unlock sustainable impact
Visit our booth to access the executive summary

Let's meet
Our team will be in Vienna throughout the week – we’d love to connect. Let’s talk.
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