Senior Graphic & Product Designer | Founder 
Are you our next Ai-powered creative? Let’s talk!

Location: ‘s-Hertogenbosch

About the role
We’re looking for a Senior Graphic & Product Designer (AI Innovation) to join our Entertainment team. You will strengthen our internal creative capability by combining graphic and product design with AI-enabled ways of working, increasing the speed, quality and commercial impact of our creative output.

Working closely with our creatives, business developers, sourcing teams and licensing partners, you will turn retailer briefs, entertainment IP and product opportunities into strong concepts, sales materials and presentation-ready visuals. A major part of the role is building AI-enabled workflows across ideation, concept development and visualization, helping the team create at high volume without compromising quality, brand standards or commercial relevance. 

Key responsibilities

• Creative concepts & sales materials: Bring retailer briefs and early-stage ideas to life through key visuals, pitch decks, campaign concepts and high-quality sales materials that help business developers present compelling propositions to clients. 

• Product & portfolio design: Develop graphic and physical product concepts across toys, collectibles, trading cards, publishing, homeware, stationery and promotional products, applying licensor style guides and available assets to products that can move into sourcing and development after sale. 

• AI-enabled creative workflows: Build, test and improve AI-powered workflows for ideation, concept development, visualization and content generation. Evaluate emerging tools, establish repeatable ways of working and help colleagues use AI effectively within the creative process. 

• Licensing & brand compliance: Translate entertainment IP and licensor guidelines into commercially strong creative work, supporting approval submissions and implementing feedback while maintaining brand and IP compliance. 

• 2D & 3D visualization: Create polished 2D concepts and, where relevant, 3D visualizations that communicate product ideas clearly and convincingly before manufacture. 

• Cross-functional collaboration: Partner with the Entertainment creatives, sales, sourcing, procurement and licensing colleagues to understand the brief, refine concepts for clients and ensure ideas are realistic enough to progress into product development. 

• 8+ years of experience in graphic design, product design or consumer product development, ideally in a fast-paced or high-volume creative environment. 

• We would love to see your portfolio showing both graphic design and physical product or consumer product concepts. 

• Advanced Adobe Creative Suite skills, particularly Illustrator, InDesign and Photoshop. 

• Demonstrable experience using generative AI tools in commercial creative workflows, with the curiosity to explore and assess new tools. 

• Strong understanding of packaging, retail marketing, visual storytelling and presentation design. 

• A hands-on, commercially minded approach and the ability to deliver quality creative work at pace across multiple briefs. 

• Experience working with major entertainment, gaming or character licenses and applying licensor style guides to consumer products. 
• Knowledge of 3D visualization tools. 
• Understanding of manufacturing, sourcing and product-development considerations. 

• A role in shaping the narrative of the market leader in tactical loyalty
• A dynamic, international and entrepreneurial environment where bold ideas are valued
• Career growth opportunities and a culture of collaboration, feedback, innovation and impact
• A beautiful office space in the heart of ‘s-Hertogenbosch
• Access to L’s state-of-the-art gym
• Flexible working-from-home arrangements
• A generous pension plan contribution